BCR – Dorothy

BCR – Dorothy Information Campaign: DorothyBrand: BCRClient: BCRSubmitted by: Cohn & Jansen JWT Background/Objectives Strategy Results Background/objectives: In a market with fierce competitors, the BCR cash loan was dropping in market shares. Strategy: We used an emotional approach in a consumerist category to help parents preserve the innocence and the optimism of their children: Magic can happen, with the right support! Results: This campaign increased BCR awareness, boosted the sales and helped the market shares recover. TV Radio Outdoor Digital https://youtu.be/jzqfASUXWdQhttps://youtu.be/C7MlT9MTQBA Others back to winners

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