ING Bank – Stay@HomeBank

ING – Stay@HomeBank Information Public Case Summary Team Campaign: Stay@HomeBankBrand: INGClient: ING BankLead Agency: Jazz CommunicationContributing Agencies: Zenith România | 2029 production | White Image Public Case Summary:This is a campaign that leveraged a time of severe pandemic restrictions and lock down and gave it an optimistic outlook – even when everything must continue @home, banking continues easy with ING Home’Bank. The campaign had the highest advertising awareness and call to action in the category and persuaded potential clients and secondary client to consider ING as a main bank. Team: Valentin Suciu // Creative Director Jazz Communication, Roxana Ionita // Sr. Account Manager Jazz Communication, Corneliu Dobrea // Art Director Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Andreea Călăraşu // Digital Creative Planner Jazz Communication, Erna Vitalariu // Senior Content Marketing Specialist ING BANK, Silvia Mihailescu // Marketing and Communication Director ING BANK, Irina Popescu // Senior Marketing Specialist ING BANK, Wenka Onje Booij // Brand & Marketing Lead ING BANK, Iuliana Duta // Senior Social Media Specialist ING BANK, Silvia Jalea // External & Internal Communication Lead ING BANK, Corina Manole // Senior Content Marketing ING BANK, Corneliu Aruxandei // Media Lead ING BANK, Andreea Siran // Copywriter , Cătălina Groza // Copywriter , Simona Straut // Marketing Operations Manager , Felicia Stoica // Senior Copywriter Creative Reel Images of Creative Work Key Visual 1 Key Visual 2 Social Media Visual back to winners