Telekom – Tadaaam GigaWeekend

telekom – Tadaaam GigaWeekend Information Campaign: Tadaaam GigaWeekendBrand: TelekomClient: Telekom RomâniaSubmitted by: Leo Burnett & TargetMedia Agency: Media Investment Background/Objectives Strategy Results Background/objectives: Establish an emotional connection with Romanian youth. Strategy: This case is about creating TADAAAM, an online & offline communication platform that overturned youngsters perception about TELEKOM: from an ignored brand to an […]

Click to access the login or register cheese