J&B – Blending Spirits

J&B – Blending Spirits Information Campaign: Blending SpiritsClient: P.P. Distributors RomâniaBrand: J&BSubmitted by: The Hub PartnersContributing Agencies: OMD Romania // Vice// Fieldstar// Porter Novelli // Frank Background/Objectives Strategy Results Background/objectives:J&B case is all about leveraging the power of communities in order to bring the brand on everybody’s lips and to become the best selling whiskey on the Romanian market. Strategy: By blending antagonistic music genres and their radicalized adopters, J&B ignited an extremely vivid conversation between fans’ communities shaping our music pop culture in the process and creating new standards for cool. Results: In less than one year, J&B become the 1st whisky brand in Romania, 1st brand on YouTube while rebuilding the relationship between the brand and the young generation. INTERNET MUSIC VIDEO Carlas Dreams and Coma MUSIC VIDEO Delia and DOC WEB SITE OTHER Electric Castle Sponsorship POINT OF PURCHASE DISPLAY MENU INSERT HoReCa back to winners