Samsung – The Banknote Concerts

Samsung – The Banknote Concerts Information Public Case Summary Team Campaign: The Banknote ConcertsBrand: SAMSUNGClient: SAMSUNG ROMÂNIALead Agency: LEO BURNETTContributing Agency: MSL The Practice România Public Case Summary:To prove innovation can break preconceived conventions – even when experiencing classical music – Samsung gave all Romanians the chance to experience the elite Enescu music festival at their fingertips, with the help of technology – by scanning the common 5 lei banknote. Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania – LEO BURNETT // Monica Jitariuc, Managing Director – MSL The Practice // Raluca Acuculitei, Brand Communication Executive – LEO BURNETT // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Nica Andrei, Group Creative Director – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT //Silvana Frînculescu, Art Director – LEO BURNETT // Adina Redeș, Brand Communication Director – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania – SAMSUNG ROMANIA. Creative Reel Images of Creative Work Insta Story OOH back to winners