CIF Cleans Romania–part II

Cif – CIF Cleans Romania–part II Information Campaign: CIF Cleans Romania–part IIBrand: CifClient: UnileverSubmitted by: McCann World Group RomâniaSecond Agency: MomentumThird Agency: MRMMedia Agency: Mindshare Background/Objectives Strategy Results Background/objectives: CIF continued the Cleaning Romania initiative started in 2014, by finding a more relevant Romanian insight. Objectives:• Increase sales value by 5% vs. same period previous year• Consolidate the no.1 brand position in Small Surface Cleaners Strategy: CIF has the power to clean Romania – moving from the streets to the apartment buildings hallways that are filled with memories, in order to create new beautiful ones. Results: Increased sales by 11.9% vs. last yearGrew market share with 1.45%Penetration increase 3.2pp in Creams segment and 2.2pp increase in sprays segment TV TVC CIF Cleans Romania Image 1 Online Facebook Ad Cif Cleans Romania II Pop-up Image Cif Cleans Romania II Web Banner Cif Cleans Romania II Outdoor Category divider Cif Cleans Romania II Wobbler Cif Cleans Romania II back to winners