Lenor – Unforgettable memories

P&G – Unforgettable memories Information Campaign: Unforgettable memoriesClient: P&GBrand: LenorSubmitted by: Leo Burnett România/Publicis OneContributing Agency: Mediacom Background/Objectives Strategy Results Background/objectives: Our challenge was to reverse the negative sales trend and recover brand strength by reclaiming Lenor’s distinctive benefit & consolidating eroded equity. Strategy: For Lenor to get lost consumers back, it needed to make […]

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