Lenor – Unforgettable memories
P&G – Unforgettable memories Information Campaign: Unforgettable memoriesClient: P&GBrand: LenorSubmitted by: Leo Burnett România/Publicis OneContributing Agency: Mediacom Background/Objectives Strategy Results Background/objectives: Our challenge was to reverse the negative sales trend and recover brand strength by reclaiming Lenor’s distinctive benefit & consolidating eroded equity. Strategy: For Lenor to get lost consumers back, it needed to make a strong statement about what used to be its core belief: perfume.The local campaign engaged women with a moving, meaningful story around perfume,in its own emotional Lenor way that people were so attached to. Results:All results exceeded campaign objectives. TV Lenor TVC Adela_30sec INTERNET Facebook Canvas (Mobile only) Canvas mockup Facebook Carousel Youtube Pre-Roll OTHERS Adela Blog Digital activation video back to winners