Pufina – Strong and Soft

Pufina – Strong and Soft Information Campaign: Strong and SoftBrand: PufinaClient: Pehart Tec GrupSubmitted by: Jazz Communication Background/Objectives Strategy Results Background/objectives: Despite being a low involvement category, a „bare necessity”, the toilet paper market was dominated by a premium brand, Zewa. Pufina, on the 5th place in value MS, picked up on the positive market […]

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