Pufina – Strong & Soft 2

Pufina – Strong & Soft 2 Information Public Case Summary Team Campaign: Strong & Soft 2Brand: PufinaClient: Pehart GrupLead Agency: Jazz CommunicationContributing Agencies: UM România | Promis Advertising Public Case Summary:This is a campaign designed for the pre-Covid times to boost market share despite being on the 3rd place in media spend, which succeeded to face the unexpected pandemic implications and achieve unexpected results. The secret: showed that Pufina is inspired by the delicacy of the strong father-daughter relationship portrayed by CRBL and his daughter. By the end of 2020 Pufina grew sales value almost 4 times versus market growth and was the only brand that increased market share and TOM. Team: Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Raluca Păun // Consultant & Marketing Director Pehart Grup, Silvia Molnar // Account UM România, Alina Carasol // Client Service Director UM România, Oana Chivu // Client Service Director Connect Media, Carmen Opris // General Manager Promis Advertising, Georgeta Ivan // Account Promis Advertising, Andrei Stanciu // Copywriter, Mircea Vlase // Art Director, Raluca Craioveanu // Account Director, Irina Matei // Account Manage, Manuela Obreja // Brand Manager, Cristian Todean // Junior Brand Manager & Designer Creative Reel Images of Creative Work Key Visual Sticker back to winners