Gândul.info – Romanians adopt Remainians

Gândul.info – Romanians adopt Remainians Information Campaign: Romanians adopt RemainiansClient: MediafaxBrand: Gândul.infoSubmitted by: GMP Advertising & Webstyler Background/Objectives Strategy Results Background/objectives: To the shock of Remain voters, Leave extremists felt legitimized by the Brexit Referendum to attack Romanian immigrants. Gandul.info, a leading editorial voice for Romanians everywhere, had to step in while generating positive coverage for all Romanian diaspora in international media. Strategy: As empathy is the best weapon against hate, we empowered pro-European Romanians to offer a helping hand to the equally pro-European Remainians, and launched in 48h a symbolic adoption platform on RomaniansAdoptRemainians.eu. Results:The most widely-covered image campaign for Romania since “Why don’t you come over”. INTERNET campaign editorial content website back to winners