Telekom – Unlimited Playlist

Telekom – Unlimited Playlist Information Campaign: Unlimited PlaylistBrand: TelekomClient: Telekom RomâniaSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: To boost consideration for Telekom’s Unlimited 4G net offers for mobile,we relied on a YouTube-led demonstration, since YouTube is the number #1 app Romanians use the most,and the biggest enemy of their data plan. Strategy: To get people to experience the need for unlimited net, we started from a YouTube-specific insight:despite being a video platform, Romanians go to Youtube to listen to music.This led us to create the UNLIMITED PLAYLIST on YouTube: the 1st collaborative playlist and longest branded playlist ever on YouTube – created by people & celebrities putting together all the songs that are meaningful to them. Results: Campaign delivered outstanding brand and business results. Digital https://youtu.be/JXH3L0qBvRkhttps://youtu.be/0FY94YAIjeI Other https://youtu.be/9UE5qKsKYy0https://youtu.be/v6wh731Yx-4https://youtu.be/kIZGY8eMkb4 Radio back to winners