Coca-Cola Zero Sugar – INNA Music Cans Album

Coca-Cola Zero Sugar – Inna Music Cans Album Information Campaign: Inna Music Cans AlbumBrand: Coca-Cola Zero SugarClient: The Coca-Cola CompanySubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: The objective was to combine the equity of the Coca-Cola Zero Sugar and Inna’s, the most famous Romanian artists, to create an ownable and memorable brand experience across touchpoints, that helped to make the brand relevant for the target audience. Strategy: Music and technology enabled Coca-Cola Zero Sugar to create a new entertainment media channel, by unlocking a surprising experience by scanning its cans with Shazam mobile app. Results: The Music Cans Album campaign rapidly became a full-blown music and taste sensation and increased sales for the cans. OOH Subway Point of Purchase Digital Other back to winners