Dorna – Donate Time for Life

Dorna – Donate Time for Life Information Campaign: Donate Time for LifeClient: The Coca-Cola CompanyBrand: DornaSubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: Dorna water as a suitable water for babies, chose to “touch” the critical national issue of premature babies, together with Save the Children. The CSR program informs and engages consumers to donate incubators. Strategy: Dorna helped transform seconds (of online viewing of its supporting videos) into seconds of life for premature babies. One incubator would be donated for each 7.8mil viewed seconds. Results: In only 2 weeks views exceeded the objectives and 10 incubators were donated in the end. Dorna’s baby care indicators went up. TV Dorna Donate Time for Life TVC INTERNET Dorna Donate Time for Life Preroll video Dorna Donate Time for Life Thank you video Dorna Donate Time for Life Billboard OUTDOOR Dorna Donate Time for Life OOH back to winners