Coca-Cola Instacans

Coca-Cola – Coca-Cola Instacans Information Campaign: Coca-Cola InstacansClient: The Coca-Cola CompanyBrand: Coca-ColaSubmitted by: GMP Advertising & Webstyler Background/Objectives Strategy Results Background/objectives: This case tells the story of a leading brand that spotted a cultural trend among its youngest Romanian consumers. Strategy: Looking in the mediums where the Romanian youth produce content freely, Coca-Cola saw a local opportunity in rewarding those who put effort and pride in self-expression. Together with its youthful enjoyers, Coca-Cola launched the Romanian InstaCans, reinventing the consumption of a standard medium by combining it with an untouchable brand asset for a worldwide premiere. Results: The campaign surpassed all its objectives and set a new benchmark for engaging with the Romanian youth. INTERNET LaunchVideo by_AnneMarie.Chelariu_Vlogger LaunchVideo by_YesMyFriend_Instagrammer presentation movie OUTDOOR second phase_OOH OTHER Instacans packaging Front And Back Sample Instacans 1 Instacand 2 back to winners