MagneVie – Your head on holiday
MagneVie – Your head on holiday Information Campaign: Your head on holidayClient: Sanofi RomâniaBrand: MagneVieSubmitted by: Publicis România/Publicis OneContributing Agency: OPTIMEDIA Background/Objectives Strategy Results Background/objectives: MagneVie was the lastest player to come in the Magnesium food supplement category and, after a sales peak in spring, needed a big come-back in September, this time without the help of TV. Strategy: Connect with our White Collar audience in a key moment of their lives: the first days after coming back from holidays, when their heads are still on vacation, by using an interactive promoter-based platform around business centers and pharmacies. Results: Although the campaign lasted just one month, we had impressive results that helped MagneVie find new relevance. INTERNET 2017_Effie_Magnevie_online banner POP 2017_Effie_Magnevie_pharmacy counter display 2017_Effie_Magnevie_pharmacy gateway 2017_Effie_Magnevie_pharmacy product display OTHER 2017_Effie_Magnevie_poster for business center activation 1 2017_Effie_Magnevie_poster for business center activation 2 back to winners