Secom – The Catalogue of Modern Challenges

Secom – The Catalogue of Modern Challenges Information Campaign: Secom – The Catalogue of Modern ChallengesClient: SECOMBrand: SECOMSubmitted by: McCann Worldgroup RomâniaContributing Agencies: UM Romania// Mccann PR// MRM/Mccann Romania Background/Objectives Strategy Results Background/objectives: Our aim was to create a platform that would help Secom® communicate its portfolio and strengthen its brand image. The objectives were to increase sales, market share and brand awareness vs. last year, same period. Strategy: We acknowledged the fact that science & technology improve natural resources to their maximum potential and used it in Secom®’s benefit. Results: At the end of the campaign we achieved overwhelming results, overpassing our objectives on all three indicators: sales, market share and brand awareness. TV Secom_SuperEnzymes_Chronic Appetites Secom_The catalogue for modern challenges Secom_Urocare_Crossed legs sindrome INTERNET ChildLife 200×200 Super Enzymes gif 970×250 Uro-Care gif 970×250 PRINT Einsteinism Poster Super Enzymes Poster Uro Care Poster POINT OF PURCHASE DISPLAY shelf liner Uro Care & Super Enzymes Super Enzymes – people stopper wobbler ChildLife back to winners