Digenzym – Heavy Meals Are Joy Killers

DIGENZYM – Heavy Meals Are Joy Killers Information Campaign: Heavy Meals Are Joy KillersBrand: DIGENZYMClient: Labormed AlvogenSubmitted by: Nurun / Publicis One RomâniaContributing Agency: United Media Background/Objectives Strategy Results Background/objectives:Digenzym had to face the fierce competition of the digestive market. Our challenge was to reverse the negative sales trend and secure the brand position in the category. Strategy:Starting from the emotional relationship of Romanians with food – food is a reason of joy, the strategy was to capitalize on an opportunity that nobody exploited – entertain while informing, by giving an unexpected “face” to food that still attached to its consumers long after the meal was finished. Results:Portraying an entertaining “face” of food had an huge impact, helping us achieve overwhelming results and record sales Print Radio back to winners