Magnevie Stress Resist – Drama Queen

Magnevie Stress Resist – Drama Queen Information Public Case Summary Team Campaign: Drama QueenBrand: Magnevie Stress ResistClient: SANOFI ROMÂNIALead Agency: Publicis RomâniaContributing Agency: MINDSHARE ROMÂNIA Public Case Summary:Standing out in the overcrowded food supplements category required a new, different way of engaging with the target beyond just TV. The target is used to stress to the point of not being aware of it, but irritability rings a bell. We started from the idea that making a drama out of nothing is a sign of stress. Because life is 10 % what happens to you and 90% how you react to that, we recreated reaction dramas. This fresh POV helped MagneVie perform, proving drama can work sometimes! Team: Laur Raboj, Copywriter – Publicis Romania // Lavinia Mitran, Digital Manager – MINDSHARE ROMANIA // Florin Padurean, Art Director – Publicis Romania // Oana Gaal, Media Planner – MINDSHARE ROMANIA // Andrei Tudorache, Media – MINDSHARE ROMANIA // Titus Dumitrescu, Executive Creative Director – Publicis Romania // Cristian Buha, Client Manager – Publicis Romania // Andreea Cernautan, Client Executive – Publicis Romania // Camelia Efrimov, AV Director – Publicis Romania // Dana Pocarascu, Brand Manager Consumer Healthcare – SANOFI ROMANIA. Creative Reel Images of Creative Work back to winners