Durex – The Right Condom
Durex – The Right Condom Information Public Case Summary Team Campaign: The Right CondomBrand: DurexClient: Durex RomâniaLead Agencies: Minio Studio & ZenithContributing Agencies: Fulg Media, Land of Web, Ceva Mărunt Public Case Summary:Durex started a conversation about sizes in a country where market penetration is just 5.7% and previous educational messages showed no efficiency. Using humor and a group of improv comedians, we created the first-ever integrated local campaign and managed to protect an additional 1 million sex instances during the campaign. That means 8.2% increase in Durex sales and also +3% market growth. And it seems people loved the campaign, as the engagement rate was 16 times higher than previous Durex campaigns. Team: Calin Ionescu, (former) Head of Accounts – Minio Studio // Laura Togui, Group Brand & Trade Mkt. Manager Personal Care South Eastern Europe – Durex // Andreea Brutaru, (former) Account Manager – Minio Studio // Ana Velea, Head of Operations – Minio Studio // Alexandru Corocea, Brand & Trade Marketing Manager Durex & Veet RO/BG – Durex // Teofan Gavriliu, (former) Art Director – Minio Studio // Diana Cireap, Media and Digital Manager – Durex // Andrei Sandu, (former) Graphic Designer – Minio Studio // Ioana Mucenic, CEO – Minio Studio // Marghit Olteanu, Senior Digital Communication Planner – Zenith // Cristiana Pana, Head of Strategy & Growth – Minio Studio // Paul Cotor, Head of Creatives – Minio Studio // Gabriel Băicoianu – Account Manager Minio Studio // Cristiana Gabor, Senior Communication Planner – Zenith // George Bonea, (former) Copywriter – Minio Studio // George Zavoianu, Performance specialist – Zenith // Ramona Gavrila, Media Client Lead – Zenith // Camelia Balinca, Media Activation Lead – Zenith // Andrei Varlan, Senior Digital Communication Planner – Zenith. Background/Objectives Strategy Results Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo, dolor optio quia architecto quis delectus perspiciatis. Nobis atque id hic neque possimus voluptatum voluptatibus tenetur, perspiciatis consequuntur. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo, dolor optio quia architecto quis delectus perspiciatis. Nobis atque id hic neque possimus voluptatum voluptatibus tenetur, perspiciatis consequuntur. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo, dolor optio quia architecto quis delectus perspiciatis. Nobis atque id hic neque possimus voluptatum voluptatibus tenetur, perspiciatis consequuntur. Creative Reel Images of Creative Work Facebook Ad Key Visual Facebook Carousel Special Execution Online Sports Magazine back to winners