Regina Maria – Listen To Your Body

Regina Maria – Listen To Your Body Information Public Case Summary Team Campaign: Listen To Your BodyBrand: Regina MariaClient: Regina MariaLead Agency: CAPContributing Agencies: Media-tique Public Case Summary:Under the new reality of the pandemic that inhibited the already low preventive healthcare behavior of the Romanian culture, with a lower communication budget than its key competitor (the market leader), Regina Maria needed to overturn a descending trend of traffic in its polyclinics and to increase brand indicators. It also had to overcome the perception of being an expensive, premium brand. Despite these obstacles, a campaign built on relevant insights and creativity increased usage and brand indicators to record levels, helping Regina Maria gain market leadership. Team: Codin Caradimu // Creative Partner CAP, Marius Aldea // Copywriter CAP, Attila Hun // Senior Art Director CAP, Laurentiu Lupu // Art Director CAP, Catalin Rulea // Senior Art Director CAP, Sanziana Serbanescu // Account Director CAP , Cristina Purcarea Managing Partner CAP, Greta Redeleanu // Marketing Director Regina Maria, Cristiana Vago // Communication Manager Regina Maria, Alina Bacalu // Head of Corporate Communication Regina Maria, Raluca Stincescu // Jr Digital Marketing Specialist Regina Maria, Andreea Laca // Outpatient Brand Manager Regina Maria, Raluca Stoica // Laboratory&Imaging Brand Manager Regina Maria, Lavinia Buzi // Head of Buying Media-tique Creative Reel Images of Creative Work Website Banner 1 Website Banner 2 OOH 1 OOH 2 Subway Ad back to winners