PLANT LINE – PLANT LINE LAUNCH Information Public Case Summary Team Campaign: PLANT LINE LAUNCHBrand: Plant LineClient: Unilever South Central EuropeLead Agency: THE CIRCUSContributing Agencies: MINDSHARE ROMÂNIA | IMAGE PR | The Hub Partners Public Case Summary:Phytotherapy-based Plant Line by Unilever is a new brand and at the same time an innovative value proposition for the low & medium segment on the Romanian beauty market. The first year closed with all objectives checked or overachieved. Beyond numbers, this launch also had a deep internal corporate impact because Unilever managed to turn its vision into market reality Team: Adina Enache, Brand Manager Face & Skin Care – Unilever South Central Europe // Flavia Popescu, Art Director – THE CIRCUS // Elena Scobeniuc, Account Executive – THE CIRCUS // Luminita Gidea, Home & Personal Care Transformation Project Manager – Unilever South Central Europe // Cristina Ionescu, Group Account Director – MINDSHARE ROMANIA // Monica Tamas, Marketing and Business Division Leader South Central Europe – Unilever South Central Europe // Ramona Voicu, Account Manager Client Leadership – MINDSHARE ROMANIA // Dinu Panescu, Founder & Creative Director – THE CIRCUS // Ioana Gheorghita, Freelance Brand Strategist – THE CIRCUS // Lavinia Goia, Digital Connections Manager – MINDSHARE ROMANIA // Amalia Necula, Digital Connections Planner – MINDSHARE ROMANIA // Mona Dadu, Social Media Manager – THE CIRCUS // Iulia Tanase, Managing Partner Image PR – IMAGE PR // Eugenia Marcu, Category & Channel Development Manager Beauty & Personal Care – Unilever South Central Europe // Larisa Minune, Account Executive – IMAGE PR // Andreea Dicu, Category & Channel Development Operational Manager Beauty & Personal Care – Unilever South Central Europe // Radu Tinc, Art Director – THE CIRCUS // Cristina Moraru, Category Manager Skin Cleansing, Skin Care & Hair – Unilever South Central Europe // Anca Sangeorzan-Branzea, Digital Category Manager BPC – Unilever South Central Europe // Florin Dulgheru, Managing Partner – The Hub Partners. Creative Reel Images of Creative Work Key visual Key visual back to winners

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