Storia.ro – To find a house

Storia.ro – To find a house Information Campaign: To find a houseBrand: Storia.roClient: OLX Online ServicesSubmitted by: Publicis România / Publicis One RomâniaContributing Agencies: Conversion, MSLGROUP The Practice Background/Objectives Strategy Results Background/objectives:Launch Storia a new and expensive real estate platform in a market boosting with expertise and free options. Strategy:Understanding the buying process, made us realize that people had the ideal house in their mind from the very beginning. If we wanted them to choose Storia we needed to prove we can get help them find the Ideal Home. Results:In 8 months Storia has become the 2nd most used platform in the category and perception wise the EXPERT and the MOST PROGRESIVE brand. TVC Internet Advertising Outdoor Direct Mail Other BTL back to winners