Taco Bell – The Only Taco Bell On A 1208KM Radius

Taco Bell – The Only Taco Bell On A 1208KM Radius Information Campaign: The Only Taco Bell On A 1208KM RadiusBrand: Taco BellClient: California Fresh FlavoursSubmitted by:McCann Worldgroup RomâniaContributing Agencies: MRM//MCCANN ROMANIA, UM ROMANIA, GOLIN Background/Objectives Strategy Results Background/objectives:Taco Bell was launching in Bucharest, fighting an aggressive competition in terms of offer & products in 2 food courts: Baneasa Mall and Mega Mall, challenging consumers with rather unknown type of food and culture with higher prices than average fast-food menus and limited budget. Strategy:‘THE ONLY TACO BELL ON A 1208 KM RADIUS’ restored national pride among the CEE neighbors, usually more updated with novelties than Romanians, all with strategic OOH and digital. Results:We almost doubled all sales and traffic objectives while breaking all Taco European opening records. Internet Advertising OOH Other back to winners