Pepsi – Be on plus

Pepsi – Be on plus Information Campaign: Be on plusClient: PepsiCOBrand: PEPSIEntrant Agency: Graffiti BBDOMedia Agency: OMD Background/Objectives Strategy Results In a category which lacks consumer loyalty, Jacobs 3in1 needed to create a stronger bond with its young audience by giving them an extra reason for purchase. It had to focus on building a long-term relationship […]

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