Pepsi – Be on plus

Pepsi – Be on plus Information Campaign: Be on plusClient: PepsiCOBrand: PEPSIEntrant Agency: Graffiti BBDOMedia Agency: OMD Background/Objectives Strategy Results In a category which lacks consumer loyalty, Jacobs 3in1 needed to create a stronger bond with its young audience by giving them an extra reason for purchase. It had to focus on building a long-term relationship instead of bribing them with material rewards. A game was truly the solution, given the staying power that Farmville or Candy Crush had on our target. And not just any game, but a freemium, a game which combine sales with entertainment. There were 2 MILLION CODES introduced in the 7 months of game (1.984.000), 6 times more vs. a regular promo.Almost 100.000 users played the game (96.264 accounts created), and around 80.000 characters were created. TV Gang – 1.75 l Gang – 2.25 l Gang – 2.75 l Online Youtube – Gang 1.25 l Youtube – Gang 1.75 l Youtube – Gang 2.75 l Billboards Billboards Transit Other Packaging-New pack lineup Shazam App Integration back to winners