Prigat – Everyday Athletes

Prigat – Everyday Athletes Information Campaign: Everyday AthletesBrand: PrigatClient: Prigat RomâniaSubmitted by: Leo Burnett RomâniaSecond Agency: MSL The PracticeMedia Agency: OMD Background/Objectives Strategy Results Background/objectives: Prigat was facing a very difficult situation: it had no product differentiation within the core sub-segment and lower media budgets compared to the competitors. Moreover, it had a per liter disadvantage selling 1.75L for the same price as the competitors sold 2L. It was in this context that we pitched with a communication strategy that would offset all these challenges and increase preference and sales for Prigat core sub-segment. Strategy: We would create a brand story that would position Prigat as the energy provider throughout the day, thus also generating a variety of new consumption occasions. Results: All sales and brand results exceeded objectives. Online Activation – Everyday Athletes Album Activation – Office buildings Uber partnership Outdoor Prigat – OOH 1 Prigat – OOH 2 Prigat – OOH 3 back to winners