Prigat – Everyday Athletes

Prigat – Everyday Athletes Information Campaign: Everyday AthletesBrand: PrigatClient: Prigat RomâniaSubmitted by: Leo Burnett RomâniaSecond Agency: MSL The PracticeMedia Agency: OMD Background/Objectives Strategy Results Background/objectives: Prigat was facing a very difficult situation: it had no product differentiation within the core sub-segment and lower media budgets compared to the competitors. Moreover, it had a per liter […]

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