Coca-Cola Lime Launch

Coca-Cola Lime – Coca-Cola Lime Launch Information Campaign: Coca-Cola Lime LaunchClient: The Coca-Cola CompanyBrand: Coca-Cola LimeSubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: Coca-Cola Lime wanted to seize the growth opportunity inside flavored cola drinks segment, dominated by a single player, lemony flavored, with large increase over the past years. Strategy: With a special designed formula for Romania market only, Coca-Cola Lime was launched in October 2016, with a dedicated campaign aimed for young & restless consumers, with the daring claim rooted in product intrinsic: #bemorelime. Results:In only 2 months, Coca-Cola Lime sales went much better than estimated to the extent that it went out-of-stock on main packs at the end of 2016. TV Coca-Cola Lime_TVC OUTDOOR Coca-Cola Lime_Boxing Girl Coca-Cola Lime_Tatoo Boy Coca-Cola Lime_The Girl with Green Hair back to winners