Coca-Cola – Festival Bracelet

Coca-Cola – Festival Bracelet Information Campaign: Festival BraceletClient: The Coca-Cola CompanyBrand: Coca-ColaSubmitted by: McCann Worldgroup RomâniaContributing agencies: MRM//MCCANN ROMANIA, UM ROMANIA, MCCANN PR Background/Objectives Strategy Results Background/objectives:Coca-Cola aimed to win teens with a creative summer promo using its 500ml bottle and leveraging its partnerships with 2 of the largest music festivals in Romania: Untold & […]

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