Coca-Cola – Festival Bracelet

Coca-Cola – Festival Bracelet Information Campaign: Festival BraceletClient: The Coca-Cola CompanyBrand: Coca-ColaSubmitted by: McCann Worldgroup RomâniaContributing agencies: MRM//MCCANN ROMANIA, UM ROMANIA, MCCANN PR Background/Objectives Strategy Results Background/objectives:Coca-Cola aimed to win teens with a creative summer promo using its 500ml bottle and leveraging its partnerships with 2 of the largest music festivals in Romania: Untold & Neversea. Strategy:Through a unique packaging innovation, Coca-Cola’s 500ml labels became bracelets for teens to access music festivals of the summer and also be worn as fashion and memorabilia. Results:The campaign reignited Coke’s Brand Love, gathered tens of millions of impressions and checked a historical benchmark for Coke in promo entries while the concept traveled internationally. TV Campanie TV Radio Commercial Internet Advertising Banner Banner Banner OOH OOH OOH PoP back to winners