Coca-Cola Zero Sugar – INNA Music Cans Album

Coca-Cola Zero Sugar – INNA Music Cans Album Information Campaign: Inna Music Cans AlbumBrand: Coca-Cola Zero SugarClient: The Coca-Cola CompanySubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: Combine the equity of the Coca-Cola Zero Sugar brand and the music equity of the famous artist Inna, to create an ownable and memorable brand experience across touchpoints, to make Coca-Cola Zero Sugar relevant for the target audience. Strategy: We used the opportunity of having Inna as a brand endorser unlock with the smartphones a surprising experience, by scanning the cans, as a canvas for expressing creativity and innovation. Results: The non-TV campaign strengthened product credibility and increased userbase for Coca-Cola Zero Sugar. OOH Digital https://youtu.be/mBKF_ApaIhYhttps://youtu.be/V2P6U9ESuc0 Other back to winners