catmobile.ro – You never know when bad luck strikes
Catmobile – You never know when bad luck strikes Information Campaign: You never know when bad luck strikesBrand: catmobileClient: Catmobile.roSubmitted by: Sector 7 Background/Objectives Strategy Results Background/objectives: Our category generated no brand loyalty. We wanted to change that. So we had two tasks: Make the brand known, and generate a 50% increase in site visits during the peak sales period of `16 Nov – 31 December` Strategy: Create a sense of urgency amongst users by showing how painful it is to drop your phone. Results: 7 million views, 39K shares, 235.000 interactions. Catmobile entered among the most searched terms on google Romania in launch week. We reached a growth of 160% in visits and 255% increase in transactions. Digital Other back to winners