Edenia – Frozen Freshness

Macromex – Frozen Freshness Information Campaign: Frozen FreshnessClient: MacromexBrand: EdeniaSubmitted by: Publicis România/Publicis OneContributing Agency: Starcom Background/Objectives Strategy Results Background/objectives: The low consumption of frozen food is fueled mainly by the bad perception it has and the paradigms associated with it, such us: FROZEN = “NOT FRESH or “not good quality”. Strategy: Facing strong competition […]

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