Unisol – Natural, without compromises

Unisol – Natural, without compromises Information Campaign: Natural, without compromisesBrand: UnisolClient: Bunge RomâniaSubmitted by: Cohn & Jansen JWTContributing Agencies: OMD Romania, Rogalski Damaschin, Atelieru de internet Background/Objectives Strategy Results Background/objectives:In a market ruled by low prices, Unisol had to come up with an added value to get out of the clutter, raise its sales and win market share, without lowering the price. Strategy:Even if it’s great to bend the rules in other home matters,there are no compromises to be made when it comes to food & natural ingredients. Results:Unisol raised its awareness, its sales and got its highest historical shares in the past 3 years, reaching the Top 3, by the end of the campaign. TV https://youtu.be/2p2xcwLFci4https://youtu.be/YgPl8onDC4E Print Internet In-store POSM back to winners