KFC GARLIC SAUCE

KFC – KFC GARLIC SAUCE Information Campaign: KFC Garlic SauceBrand: KFCClient: US Food NetworkSubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives:Launch the first KFC product in modern retail: the famous KFC Garlic Sauce in a table sauce format, as an in & out SKU in LIDL for one month. Strategy:With a teaser & reveal campaign, we challenged consumers to the test their loved ones with the taste & smell of KFC Garlic Sauce. Results:The stocks that were forecast for 4 weeks finished in just 4 days, plus there also was a big online hype around the product. Print OOH Digital https://youtu.be/TtqzzL9Kji0https://youtu.be/Ju1fbHaIotQ Other back to winners