Oral-B Electric Toothbrush – Oral-B Campaign

titlu Information Client: Procter & Gamble RomâniaBrand: Oral-B Electric ToothbrushEntrant Agency: Leo Burnett Group Background/Objectives Strategy Results P&G was struggling to promote the Oral-B electronic toothbrush, facing difficult consumer barriers regarding price and product complexity. In order to make the product relevant and appealing, we changed the frame of reference – from just a cool gadget (nice to have) to a functional and performing device (must have). The campaign results exceeded by far all objectives set.