Rexona – 5000 steps challenge

Rexona – 5000 steps challenge Information Campaign: 5000 steps challengeBrand: RexonaClient: Unilever RomâniaSubmitted by: Propaganda Background/Objectives Strategy Results Background/objectives: During summer of 2018, Rexona wanted to encourage Romanians to live a more active life. It aimed to increase sales for its deodorants, a range dedicated to physically active people. Strategy: By creating a digital platform that worked as a “measuring tool”: the 5000 steps challenge empowered Romanians to start being more active easily, just by walking more. 5000 steps started a conversation and made people aware of how simple it is to start being more active. Results: The results exceeded the campaign objectives in terms of participation and sales. TV https://youtu.be/xHkW9BF-mVIhttps://youtu.be/LuHbHuTdpvY Print OOH Digital back to winners