Rexona – 5000 steps challenge

Rexona – 5000 steps challenge Information Campaign: 5000 steps challengeBrand: RexonaClient: Unilever RomâniaSubmitted by: Propaganda Background/Objectives Strategy Results Background/objectives: During summer of 2018, Rexona wanted to encourage Romanians to live a more active life. It aimed to increase sales for its deodorants, a range dedicated to physically active people. Strategy: By creating a digital platform […]

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