Pampers – TATItlon

Pampers – TATItlon Information Public Case Summary Team Campaign: TATItlonBrand: PampersClient: Procter & Gamble RomâniaLead Agency: Jazz CommunicationContributing Agencies: Graffiti Public Relations | Mediacom România Public Case Summary:Even though market leader, Pampers was under pressure due to intensified competition and needed to drive sales growth, aligning the right product, consumer & distribution channel. Therefore, Pampers & Kaufland decided to unlock a deeper tension within millennial dads and activate their pride in their role, by launching “ TATItlon”, the competition that celebrates the champions of movement: dads and their babies. The campaign had the epicenter in a digital platform created for the competition, was communicated in digital, social media, events, DM, retail offers, and registered unexpected results. Team: Andreea Calarasu, Creative Planner – Jazz Communication // Diana Papuc, Senior Art Director – Jazz Communication // Andreea Ghenoiu, Deputy Creative Director – Jazz Communication // Ramona Bilic, Media Manager Romania – Procter & Gamble Romania // Andrei Antal, Copywriter – Jazz Communication // Miruna Leonte, In-Store Expert Fabric & Baby Care – Procter & Gamble Romania // Corina Coman, Communication Director – Graffiti Public Relations // Miruna Dumitrescu, Group Creative Director – Jazz Communication // Nicoleta Mihailescu, Senior Marketing Manager Baby Care South East Europe – Procter & Gamble Romania // Nicoleta Iancu, Senior PR Consultant – Graffiti Public Relations // Diana Hernandez, Baby Care Brand Manager SEE – Procter & Gamble Romania // Mariana Oprea, PR Consultant – Graffiti Public Relations // Razvan Resmerita, Communications Director Fabric, Home, Baby and Fem Care SEE – Procter & Gamble Romania // Cristina Tudose, Digital Content Assistant – Graffiti Public Relations // Roxana Diaconescu, Digital Content Consultant – Graffiti Public Relations // Gabriel Miu, Art Director – Jazz Communication // Anca Vrabiescu, Digital Strategy & Performance Media Specialist – Mediacom Romania // Alexandra Vestineanu, Account Director – Jazz Communication // Monica Pietricica, Strategic & Activation Planning Lead – Mediacom Romania // Emi Chitu, Account Executive – Jazz Communication. Creative Reel Images of Creative Work Facebook post Facebook post Facebook post Facebook post back to winners

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