Gillette Skinguard „Life without Irritations”

Gillette – Gillette Skinguard „Life without Irritations” Information Public Case Summary Team Campaign: Gillette Skinguard „Life without Irritations”Brand: GilletteClient: Procter & Gamble RomâniaLead Agencies: Leo Burnett România & Graffiti PRContributing Agency: Mediacom România Public Case Summary:This campaign replaced the usual functional, technical speech of GILLETTE for a bigger idea of helping men get rid of the daily things that irritate men. The result was a branded content series that did justice to the no-irritation product benefit in a relatable, non-advertising manner that won over Romanian men and reversed category decline, leading to the best Gillette performance in the last 4 years. Team: Bogdan Vintila, Group Creative Director – Leo Burnett Romania // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Vera Cocis, Brand Communications Manager – Leo Burnett Romania // Andreia Anghel, Head of Client Business Management – Leo Burnett Romania // Denisa Rusu, Brand Director Shave Care South Each Europe – Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania – Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter – GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter – GraffitiPR // Claudia Mihalașcu, Communication Director – GraffitiPR // Irina Szellelki, Copywriter – Leo Burnett Romania. Creative Reel Images of Creative Work back to winners