Pampers – The Real Experiment

Pampers – The Real Experiment Information Public Case Summary Team Campaign: The Real ExperimentBrand: PampersClient: Procter and GambleLead Agency: LEO BURNETTContributing Agencies: Graffiti PR | MediaCom Public Case Summary:Reversing negative sales trend fueled by Moms’ support for challenger brands, a real experiment proved to real competition Moms how performs better and created the entire campaign from their real AHA moments. Team: Irina Becher // Creative Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Alexandru Savescu // Art Director LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Anca Vrabiescu // Digital Account & Planning Manager Performance Mediacom România, Monica Petricica Monica Petricica // Strategic & Activation Planning Lead Mediacom România Creative Reel Images of Creative Work Retargetting Banner Social Media Post 1 Social Media Post 2 Social Media Post 3 Social Media Demo back to winners