Press One – Long live the neighbor’s goat!

Press One – Long Live the Neighbor’s Goat! Information Campaign: Long Live the Neighbor’s Goat!Brand: Press OneClient: Press OneSubmitted by: GMP+WEBSTYLER Background/Objectives Strategy Results Background/objectives: PressOne wanted to create a communication platform with national impact to tackle one of the biggest barriers in the development of the Romanian society, envy. Strategy: Provoke the negative status quo of the most specified saying that defines Romanians, ‘May the neighbor’s goat die!’, by reverting it into a new one that would stand for a positive cause:‘Long Live the neighbor’s goat!’ Results: The campaign’s estimated reach was of 12.8 million people surpassing the objective by 55% and engaged more than 70 brands to support it, transforming it into a movement. OOH https://youtu.be/od_lgLKOY58https://youtu.be/NsiHQUX5ytghttps://youtu.be/NaPbjcGaW7s Digital https://youtu.be/ddSehXqnavshttps://youtu.be/NoUTxLh61SY Other back to winners