Plantăm Fapte Bune în România – Green Endorsement

Plantăm Fapte Bune în România – Green Endorsement Information Campaign: Green EndorsementClient: Plantăm Fapte Bune în RomâniaBrand: Plantăm Fapte Bune în RomâniaSubmitted by: Publicis România/Publicis One & NURUN Background/Objectives Strategy Results Background/objectives: Since 2011, Plantam Fapte Bune’s mission was gathering volunteers to plant trees, while our country has the lowest volunteering rate in Europe and at the same time a major deforestation problem. Strategy: Instead of talking to everybody, we decided to target students and post-graduates in search for a job and transform tree plantation into professional currency. 33 major employers joined and gave priority to candidates with tree-planting experience. Results: With no media budget, we managed to attract 82% more volunteers and plant 10.000 more trees than the previous tree-planting initiative. ONLINE 2017_Effie_Plantam Fapte Bune_Online_recruitment website announcement back to winners