Automobil Clubul Român – Mr. Bear Driver

Automobil Clubul Român – Mr. Bear Driver Information Campaign: Mr. Bear DriverClient: Automobil Clubul RomânBrand: Automobil Clubul RomânSubmitted by: Publicis România/Publicis One & NURUN Background/Objectives Strategy Results Background/objectives: For 113 years, ACR has been fighting to improve the safety of Romanian roads as our country has the highest number of accident-related deaths in Europe. Strategy: Instead of talking directly to drivers, we talked to the passengers instead – more precisely, the driver’s children, through “Mr Bear Driver”, a GPS-connected mobile game that warned the children if mommy or daddy were speeding. Results: We got over 680K eur in earned media and reached almost 9 million people. Our app became the most downloaded app in Games and Educational categories in App Store. INTERNET 2017_Effie_ACR_Mr Bear Driver game_website SOCIAL MEDIA ACR_Mr Bear Driver game_social media 1 ACR_Mr Bear Driver game_social media 2 ACR_Mr Bear Driver game_social media 3 back to winners