Brewers of Romania Association – Be Like a Mother

Brewers of Romania Association – Be Like a Mother Information Campaign: Be Like a MotherBrand: Brewers of Romania AssociationClient: Brewers of Romania AssociationSubmitted by: WOPA Background/Objectives Strategy Results Background/objectives: Hundreds of lives are affected by drunk driving. How do you stop those who want to drive after drinking when they do not want to listen? Strategy: Nobody would drive drunk with their mother next to them. Brewers of Romania provoked people to “become mothers” for their friends when they are tempted to drive after having consumed alcohol. A potentially preachy message turned into entertaining and shareable content and experiences. Results: In spite of a very limited budget, the campaign reached high visibility and awareness for responsible alcohol consumption. Point of Purchase Display Direct mail Digital Facebook Mask https://effie.ro/wp-content/uploads/Brewers-of-Romania-Association-Be-like-a-mother-Digital-1.mp4https://youtu.be/Xd3T2BN2qAwhttps://youtu.be/Fy8rZIlRJNY Other https://youtu.be/br8Q8tE54dchttps://youtu.be/Whi9YcKUmZQ back to winners