Curtea Veche Publishing – #TimeToRead

Cutea Veche Publishing – #TimeToRead Information Public Case Summary Team Campaign: #TimeToReadBrand: Curtea Veche PublishingClient: Curtea Veche PublishingLead Agency: LEO BURNETTContributing Agencies: MSL The Practice | STARCOM Public Case Summary:Curtea Veche Publishing proved that there is #TimeToRead, no matter how tied-up our lives are. The campaign debunked the most often invoked reason – the lack of time – through the power of example, given by the busiest and successful celebrities people looked up to. Playing things simply paid back: going where people were, sharing the message through those they followed, the campaign reached 10 times more people than estimated and truly impacted Romanians’ attitudes towards reading. 100% organically, with no media budget. Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Adriana Pașcan, Creative Director – LEO BURNETT // Silvia Grădinaru, Copywriter – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Fulvia Olaru, Brand Communication Manager – LEO BURNETT // Miruna Meirosu, PR Manager – Curtea Veche Publishing // Barna Nemethi, Executive Director – Curtea Veche Publishing. Creative Reel Images of Creative Work Facebook post Facebook post Facebook post Instagram post Instagram post Website back to winners