Amigo – Real energy, not just words

Amigo – Real energy, not just words Information Campaign: Real energy, not just wordsBrand: AmigoClient: Strauss RomâniaSubmitted by: McCann Worldgroup RomâniaSecond Agency: MRM Worldwide RomâniaMedia Agency: Starcom MediaVest Background/Objectives Strategy Results Background/objectives: Amigo had seen penetration and relevance decline due to a changing competitive landscape: wasn’t able to keep the pace with the younger Nescafe […]

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