Pizza Hut – Repositioning – A Little Crazier. Just a Little

Pizza Hut – Repositioning – A Little Crazier. Just a Little Information Campaign: Pizza Hut – Repositioning – A Little Crazier. Just a LittleBrand: Pizza HutClient: American Restaurant SystemSubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: Reverse the negative trend of the Pizza Hut sales from the last 3 years with a repositioning campaign, a new menu and new restaurant experience. Strategy: Develop a new communication platform and promote the new menu by focusing on the comfort zone of Romanians – something new and crazy, but just a little bit! Results: With the New Pizza Hut communication platform, we managed to turn around the sales of the brand and to deliver the best image indicators in the history of the brand! TV Radio OOH Digital back to winners