KFC – Smart Menu 2016

KFC – Smart Menu 2016 Information Campaign: Smart Menu 2016Client: US Food NetworkBrand: KFCSubmitted by: McCann Worldgroup RomâniaContributing Agencies: MRM//MCCANN ROMANIA // UM Romania// Golin Background/Objectives Strategy Results Background/objectives:After hard partying for the holidays, teens had little money to show off in January. Objectives:Increase overall sales, smart menu sales and transactions with double digits vs. […]

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