KFC – Smart Menu 2016

KFC – Smart Menu 2016 Information Campaign: Smart Menu 2016Client: US Food NetworkBrand: KFCSubmitted by: McCann Worldgroup RomâniaContributing Agencies: MRM//MCCANN ROMANIA // UM Romania// Golin Background/Objectives Strategy Results Background/objectives:After hard partying for the holidays, teens had little money to show off in January. Objectives:Increase overall sales, smart menu sales and transactions with double digits vs. LYsurpass McDonalds in brand power Strategy:Our solution for the penniless teens: more than a tasty & cheap menu, but an inspiration to be authentic, even when they have little money. Results: By tapping into real teen insights we’ve managed to have one of our most successful sales campaigns ever and overpass McDonalds in brand image indicators. TV SMART MENU_TVC INTERNET SMART MENU_ACTIVATION MOVIE SMART MENU_LANDING PAGE SMARTMENU_BRANDING ACTIVATION OUTDOOR SMART MENU_MENU BOARD SMART MENU_OOH SMART MENU_TRAYLINER back to winners

Click to access the login or register cheese

Acest site folosește cookie-uri pentru a îmbunătăți experiența ta de navigare și pentru a asigura funcționarea corectă a site-ului. Continuând să folosești acest site, recunoști și accepți utilizarea cookie-urilor.

Acceptă toate Acceptă doar necesarele