KFC – CEVA / Something from KFC

KFC – CEVA / Something from KFC Information Campaign: CEVA / Something from KFCBrand: KFCClient: US Food NetworkSubmitted by: McCann Worldgroup RomâniaContributing Agencies: MRM//MCCANN ROMANIA, UM ROMANIA, Golin Background/Objectives Strategy Results Background/objectives:KFC had to find with a solution to break the clutter of value offers on Romanian fast-food market, which started to be similar as price and even happening in the same time, to promote its 5 Lei offer. Strategy:We focused on micro-moments of hunger and tapped the vocabulary people use when they want to grab SOMETHING/CEVA to eat, to elevate it into new cultural slang. Results:KFC’s SOMETHING/CEVA offer grabbed people’s attention, and boosted KFC’s sales vs LY by 17.8%, and increased by 25% the number of 5 Lei menus. OOH Internet Advertising back to winners