KFC BOOSTER – LIMITED EDITION

KFC – KFC BOOSTER – LIMITED EDITION Information Campaign: KFC Booster – Limited EditionBrand: KFCClient: US Food NetworkSubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: With the burger category growing in the fast food market, KFC saw an opportunity to balance its dependency on a limited number of products and recruit from our competitor. Strategy: KFC introduces the first Limited Edition sandwich that teens can actually afford: The Booster Limited Edition sandwich. Results: We managed double digits increase in sales, lifted the sandwich category in the sales mix and we differentiated from the competitor in terms of setting the trends and favorite restaurant, in a year when McDonald’s was celebrating its most iconic burgers. TV Print OOH Digital back to winners