Burger King – Welcome Home Whopper
Burger King – Welcome Home Whopper Information Public Case Summary Team Campaign: Burger King – Welcome Home WhopperBrand: Burger KingClient: Amrest RomâniaLead Agency: Publicis RomâniaContributing Agencies: MSL The Practice | Zenith Public Case Summary:Burger King relaunched in Romania after 7 years. While the Whopper was the same, the QSR market was much more developed and saturated with burgers.However, using the power of Burger King’s absence and its effect on the core target and their community, Burger King managed to win their hearts and return like a King to the QSR Market of Romania.According to Amrest, it was by far their most successful launch in the CEE in terms of sales. Team: Vlad Socianu, Art Director – Publicis Romania // Jorg Riommi, Chief Creative Officer Publicis – Publicis Romania // Radu Luca, Brand Lead – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Cristina Chicus, Experience & Events Manager – MSL The Practice // Alexandra Ivan, PR Executive – MSL The Practice // Valentina Voicu, Client Manager – Publicis Romania // Georgiana Dascalescu, Account Manager – Publicis Romania // Alan Laughlin, President Burger King at Amrest – Amrest Romania // Makowska Katarzyna, Marketing Manager Burger King CEE – Amrest Romania // Daniel Ryška, Burger King Director CE&SEE at AmRest – Amrest Romania // Alin Nenciu, Marketing Manager Burger King Romania – Amrest Romania // Sorin Iriciuc, Communications Planner – Zenith // Hoang-Anh Vu, Junior Digital Media Planner – Zenith // Ioana Moasa, PR Manager – MSL The Practice // Romulus Petcan, Group Creative Director – Publicis Romania // Catalin Bran, Innovation Manager – MSL The Practice // Andreea Logigan, PR Director – MSL The Practice // Gabriel Gherca, Group Creative Director – Publicis Romania // Elis Iaia, Brand Strategist – Publicis Romania. Creative Reel Images of Creative Work back to winners