Carrefour – Shop like a Jedi

Carrefour – Shop like a Jedi Information Campaign: Shop like a JediBrand: CarrefourClient: Carrefour RomâniaSubmitted by: Publicis România & NurunMedia Agency: Zenith România Background/Objectives Strategy Results Background/objectives: Carrefour is Romania’s longest-standing hypermarket facing the hardship of the new retail order.After a low-performing Easter season, Carrefour needed a big comeback by the end of 2015, strong enough to help the brand stop the bleeding. Strategy: To celebrate the cinema release of Star Wars CARREFOUR INVITED ROMANIA TO SHOP LIKE A JEDI.The Jed Results: After a low performing Easter Season, without flashing aggressive price offers and with a significant smaller network than its competitors, Carrefour turned around its decline, proving how imaginative and strategic use of Star Wars sponsorship can create significant brand business growth. TV Spot TV Radio Radio Online Facebook activation 1 Facebook activation 2 Print Print ad Outdoor Ooh Other Advertising Communication Digital Billboard In store activation back to winners