OMV – Travel like a star

OMV – Travel like a star Information Campaign: Travel like a starBrand: OMVClient: OMV PetromSubmitted by: Publicis RomâniaMedia Agency: Optimedia Background/Objectives Strategy Results Background/objectives: OMV, the premium gas station that introduced the full-service format in Romania, has become the most copied player in the category, which led to a constant erosion of its leadership position. Strategy: Use the summer promotion to defend our leadership of the premium segment by making OMV gas station the center of a real-life stories of a band on tour.The Jed Results: Despite inferior budgets and a late start compared to Rompetrol, OMV managed to turn an ordinary promotion into its most successful campaign ever, defending its leadership position in the premium seg TV Spot TV Online Digital Movies_Ducks Digital Movies_Fans Digital Movies_Luggage Outdoor Ooh Retail Retail Experience back to winners